


I’m Clive — a qualified Chartered Accountant and hands-on property investor with over 30 years’ experience helping people make smarter financial decisions and build long-term wealth.
My day-to-day work is split between:
Investing in high-yield HMO properties across the North West and Yorkshire
Advising landlords, builders, and small businesses on tax, accounting and compliance
And I love both.
Because I believe smart property investing and smart tax planning go hand-in-hand — and most people don’t get either right.
Let me work with you on property, tax or accountancy and I am sure I can make a measurable difference to your wealth as you look to achieve your financial freedom through property investment.
Work with me in the knowledge that I myself do exactly what I will advise you to do. So if it is good enough for me, I am confident it will be good enough for you.
I work full time and will be very responsive to all your communications. I always get things done and you will always work directly with me. We can work via email or in person and I am always happy to answer all of your questions.
I’ve built a growing portfolio of Family Buy-to-Lets (FBTLs) and HMOs, carefully selected and professionally managed for strong, consistent returns.
I don’t chase “get rich quick” deals. I invest in quality housing, in real locations, for long-term income.
Most importantly: I invest using the same strategies I recommend to my clients.
If I wouldn’t do it with my own money, I won’t suggest it with yours.
I run a long-standing accountancy practice working mainly with:
Property investors & landlords
Builders and tradespeople
Self-employed professionals
Whether you need help with Making Tax Digital (MTD), claiming allowable property expenses, or just understanding your books — I make it simple, accurate, and jargon-free.
As a landlord myself, I understand your challenges better than most accountants do.
I’m not a flashy guru or a corporate firm. If we work together, you’ll speak to me directly — not a bot, I'm not a call centre.
I return calls. I answer questions. And I care about long-term partnerships, not quick wins.
If you’re looking for:
A hands-free HMO investment
Expert tax advice tailored to landlords
Someone who actually does what they preach
…then let’s talk.
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Long stays in holiday lets

This factsheet considers the VAT impact of allowing longer term lets (more than 28 days) in your holiday property.
Value Added Tax
Income from holiday accommodation, is subject to VAT at the standard rate of 20%. This applies to holiday lettings that are advertised as being suitable for holiday or leisure purposes. In addition, accommodation in ‘hotels, inns, boarding houses or similar establishments’ is standard rated, as is the supply of chalets, tents and caravans and pitches for tents and caravans.
The reduced value rule for long stays
The reduced value rule is an easement that reduces the amount of VAT charged to guests who stay in ‘hotels, inns, boarding houses or similar establishments’ for stays lasting more than 28 consecutive days. It does not apply to long stays in other types of accommodation, such as holiday lets, although it can apply to supplies of serviced apartments.
How the reduced value rule works
From day 29 of the long stay, no VAT is charged on the accommodation element of the fee. This means that any element of the fee that relates to food, drink and other services remains subject to VAT. Also, after charges for food and drink are removed, 20% of the remainder is deemed to be in respect of service charges and is also subject to VAT. In cases where the customer has no food or drink, 20% of the selling price is subject to VAT at the standard rate, giving an effective rate of 4% (20% of 20%).
The portion of the fee that is not subject to VAT is not VAT-exempt; it is deemed to be taxable for the purposes of reclaiming input tax. Input tax cannot be reclaimed if it were incurred in respect of exempt supplies, so this is an important distinction.
Is the property a hotel, inn, boarding house or similar establishment?
The answer to the above question is not always clear-cut. We can look at a 2024 First-Tier Tribunal case for clarification: Realreed Ltd v HMRC.
Whilst this case did not consider whether or not a businesses was eligible to use the reduced value rule, it examined the definition of ‘similar establishment’, which “includes premises in which there is provided furnished sleeping accommodation whether with or without the provision of board or facilities for the preparation of food, which are used or held out as being suitable for use by visitors or travellers”.
It was found that Realreed Ltd’s serviced apartments were “ similar establishments”, in that the average length of a stay was less than a fortnight, so guests could be considered ‘visitors or travellers’ as they were not making the apartment their home.
Also, it was found that Realreed provided services that put it in competition with an hotel (daily maid service, linen changing, cleaning, residents bar and concierge).
Further information
Information on the reduced value rule can be found here: https://www.gov.uk/guidance/hotels-holiday-accommodation-and-vat-notice-7093
To read the Realreed Ltd decision, see: https://financeandtax.decisions.tribunals.gov.uk//judgmentfiles/j12921/TC%2009013.pdf

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